Case Study
Replug
Link marketing SaaS for branded links, bio pages, QR codes, and campaign analytics.
Product Overview
Context before implementation.
Replug helps teams manage branded short links, QR codes, bio pages, traffic routing, campaign tracking, and reporting in one product built for digital marketing workflows.
A marketer-facing SaaS product where I worked across backend, frontend, analytics-related flows, and internal tooling.
Contribution Areas
Worked on product features that support link management, routing rules, analytics-oriented workflows, and marketer-facing operations.
Built high-volume bulk link creation flows using CSV imports for large campaign batches.
Contributed to shortened QR and bio-link related experiences, internal admin tools, and extension-connected work.
Improved performance and maintainability in legacy parts of the codebase while supporting production stability.
Feature Focus
Branded short links and campaign-friendly workflows
Bulk link creation for operational scale
Traffic routing and personalization logic
Analytics surfaces for tracking and reporting
QR and bio-link product capabilities
Stack
LaravelVue.jsJavaScriptClickHouseMySQL
Safe Impact Framing
Supported production features for a live B2B SaaS used in digital marketing contexts.
Contributed across both product delivery and technical maintenance, not just isolated tickets.
Worked in areas where usability, reporting, and operational scale all mattered at once.